New Brand Identity

A revitalized brand identity brings powerful benefits to the Township of Hornepayne — from boosting tourism and attracting investment to building community pride and long-term economic sustainability. For Hornepayne, it’s a chance to share who we are, what we stand for, and why our town — nestled in the heart of Ontario — is a unique place to live, work, explore, and grow. Our brand tells the story of a resilient, adventurous, and welcoming community where adventure truly begins at the centre.

What shaped the brand?

The community engagement ensured a comprehensive understanding of community sentiments and preferences.

The process combined quantitative data from a digital survey with qualitative insights from semi-structured interviews and focus groups.

View the above document in PDF format. 

Press Release 

Read the Hornepayne Press Release. 

Reports and Presentations

Branding Project Creative Brief 
Branding Report of Findings 
Final Brand Presentation  
Final Brand Project Presentation  
Destination Marketing Plan